Some advices to create your logo

A logo is a graphic representation of a brand or a company that is used on various communication media: advertising brochure, website, signboard, billboard …

This recognition element symbolizes the values ​​and image of the company.

To be effective, your logo must have qualities of evocation of the activity and be as timeless as possible. You should not create a logo every year!

What are the rules to follow in the creation of a logo:

  • Simplicity: Opt for simplicity. Choose simple, readable shapes. Your logo must be understood at first glance. Moreover, the more your logo will be simple the easier it will be memorized. Avoid logos of the clipart type or with a photo!
  • Sobriety: Do not use more than 3 colors and have a version of your logo in black and white. Make sure that your black and white logo is always clearly identifiable. Do not forget that colors make sense (see here the meaning of colors *) and can tell a lot about your products and services.
  • Limit the number of fonts. Your logo should not have more than 2 different font characters. Finally, the font (s) of character must be sufficiently simple and legible. Attention to bold characters. Sometimes the message may be less readable.
  • No special effects. Avoid special effects such as gradations, shadows, reflections or flashes of light. Depending on the size of your logo, these effects can degrade the image of your logo.
  • Experiment with different formats. Look at the rendering of your logo whether it is in the form of an icon, letterhead or signboard!
  • Verify that your logo does not violate third party rights. It will not be necessary here that your logo looks too much like a logo already registered. Besides the fact that your customers confuse you, you are more likely to be sued for infringement

Use our « logo maker » to create your own logo.

After reading all these good tips, you just have to create your logo!

To do this, Id2nom offers you an application to create your own logo as simply as possible. It will be enough to go on this page:

Creation is in 3 steps:

  • Choose a picture. This is about finding a shape for your logo. Either you choose a model among the hundred models presented or you propose a form that you download. Then you must choose its size, color and orientation (rotation)
  • Choose a text. This is to type the name of your product, your company or website. You customize this text by choosing a font, the size of the characters and finally the color of the characters.
  • Choose a second text. This second text is optional. It can be a baseline, a slogan, an e-mail address … Here again, you customize this text by choosing the typography, the size and the color of the characters.


When these steps are completed, all you have to do is save the logo. Simple, right?

With our online logos design software, you can create, edit and save as many logos as you like. It’s completely free!

You have nothing to lose, so why not try now?

What color choose for its logo? What is the sense of colors?

When you create your logo, you will often associate one or more colors with it. But what color to choose? Is it the right choice? Does the right message pass through our choice of color? Can we choose the red color for a balneotherapy resort?

Let’s see below, the hidden meaning of colors:

Red: Red is a color that has temperament. It can symbolize several contradictory values ​​at the same time as love and hate, life and death. It also represents passion, temptation, fire, blood, interdict, emotion, anger, aggressiveness, strength, power, power, luxury, energy, perseverance, Combat and determination.

Blue: The blue color reminds us first of all nature and the infinite since it makes us think directly to the sea and the sky. Blue is a color that symbolizes peace, calm, serenity, freshness but also sensitivity.

Green: Green is a color that reminds one of grass. This is why it represents naturalness, balance, permission and freshness, but it can also symbolize happiness, harmony, success, energy, optimism, youth, calmness and serenity.

Yellow: Yellow is a cheerful, lively color that represents joy, energy, tonicity and dynamism. It can also symbolize gentleness and intelligence. It also refers to wealth and opulence when the yellow color approaches the color of gold.

Brown: The color brown is a color that makes us think of the earth, the trunks of the trees and even the fur of some animals. It therefore refers to the animal and plant world. That is why the chestnut symbolizes values ​​like naturalness, rusticity, solidity, stability, warmth, comfort but also softness and confidence.

Orange: Orange color is a very bright color that symbolizes values ​​such as audacity, intelligence, loyalty, trust and mistrust at the same time although these are conflicting values. It also represents heat, energy and radiation.

Rose: The color pink is a color that symbolizes rather positive values ​​like innocence, sweetness, romance, sweetness. It is a very feminine color. This color can also represent calm, peace, serenity, tranquility and confidence.

Violet: Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. It also symbolizes freshness, purity, peace and luxury.

Black: Black is a dull color that symbolizes rather negative values. Black makes us think of fear, anxiety, the unknown, loss, emptiness and death. It can also be a sign of elegance.

White: The white color mainly represents positive values ​​such as purity, balance or innocence. It also reminds us of calm, peace and serenity.

Gray: The gray color represents rather negative values ​​since it is a dull color. It symbolizes sadness, depression, disarray, solitude and monotony.

A quiz on trademark !

Test your general knowledge about distinctive signs and rights.

Answer the 10 questions and ensure that you have complete mastery of your brand and domain name skills.

The survey was generated by the online app QRUIZ ( This application is completely free and allows you to create quizzes and surveys. You will then be able to animate your presentations by asking your audience to answer the survey.

Very simple to implement, this application allows you to generate quiz usable on computer, tablet, smartphone. It does not require any installation!

The origine of logos …

Here is a nice video that traces the origin of 10 logos registred.



A name, you distinguished

It is tempting to remember a name that is descriptive or even very evocative of your product or service. Imagine registering as a brand: VTC Paris for a VTC service on the city of Paris, TRI VERT for a selective sorting service, BUSINESS Coaching for an accompaniment service for business management …

So the customer immediately perceives your business. Moreover, if it were possible to reserve such a mark, no one could use that terminology. What a competitive advantage, right?

But the code of intellectual property limits, fortunately, this scenario.
Let us recall some general principles for assessing distinctiveness:

The legislator demanded the existence of distinctiveness of the sign in order for the mark to be validly filed. This condition is easily explained: It is imperative that no one can reserve the use of a mark that would be indispensable or at least useful to competitors.

Imagine that this rule does not exist, anyone would then be free to deposit the « Apple » mark to designate apples. So, how to promote these fruits, if it is no longer possible to designate so. The term « apple » must remain available to all in order to preserve the freedom of competition. However, it is not forbidden to appropriate this term of the common language to designate anything else: APPLE for computer products.

Distinctness is the ability of the mark to distinguish the goods or services of one undertaking from those of other undertakings. The mark must therefore enable the consumer to identify the product as coming from a particular undertaking.
The requirement of distinctiveness is provided for in Article L 711-2 of the Intellectual Property Code:

The distinctive character of a sign capable of constituting a trade mark shall be assessed with regard to the goods or services designated.

The following are devoid of any distinctive character:

(A) Signs or denominations which in the ordinary or professional language are exclusively the necessary, generic or usual designation of the product or service;

(B) Signs or names which may serve to designate a characteristic of the product or service, including the species, quality, quantity, destination, value, geographical origin, time of production of the good or service The provision of services;

(C) Signs constituted exclusively by the form imposed by the nature or function of the product, or conferring on the latter its substantial value.

The distinctive character may, except in the case provided for in subparagraph (C), be acquired by use.

The assessment of distinctiveness shall be made by considering:

  • The registered sign
  • In terms of products and services
  • Depending on the perception by the reference public. The reference consumer must not be able to establish a direct and concrete link between the signs and all or part of the goods and services: the sign must be arbitrary.

Now that you know the rule of the game, let’s see by example what it is not possible to do to get out of the lack of distinctiveness:

  • Accommodate generic terms. Ex: « Salondebeauté » for a beauty salon
  • Insert dots, dashes between words. Examples: «é »
  • Use an apostrophe between words or to replace one or more silent letters. Ex: « Lunett » for a brand of glasses
  • Modify the spelling without modifying the phonetics. Ex: « Lunet » for glasses
  • Combining elements without conferring distinctive character: Ex: Lunet’bois for wood frame glasses
  • Use an acronym and its syntax (verbalization of the acronym) devoid of any distinctive character. This follows a European decision: CJEU C90 / 11, where it was decided that a mark consisting of two elements (a distinctive acronym per se and a descriptive syntagma) which are mutually explanatory, must be refused or canceled on the Article 3 (1) (c) of Directive 2008/95 / EC. Ex: « CA Crédit Agricole ».
  • Use terms that simply denote a positive or attractive quality or function of products and services such as: ECO, MEDI, MULTI, MINI, ULTRA, PLUS, UNIVERSAL, BEST … This type of sign is more intended to constitute a promotional message, An identifier of the products and services, essential function of the brand. Combine a laudative term (definition: refers to a speech to glorify or praise the merits of someone or something) such as: SUPER, BEST, PREMIUM … to a term devoid of distinctive character will be doomed to refusal. Ex: « Best growing » for croissants that we can hope to be the best
  • The use of a combination of words, even if not grammatical, can be regarded as habitual in the advertising language and the commercial context in question. This was the case for the combination « ECOPRO », where the « PRO » element is placed after the descriptive element « ECO ». This combination was perceived by the relevant public as an indication that the designated products are intended for ‘ecological professionals’ or ‘ecologically friendly’ (Case T-145/12, judgment of 25/04/2013, Eco Pro, EU: T: 2013: 220, § 29-32).
  • Use web extensions or suffixes for top-level domains « .com », « .fr », « .net ». Ex: «» for a website, for printing products
  • The use of abbreviations in the legal form of a company (eg SA, Ltd., GmbH, etc.) can not add distinctive character to a sign.

A good name, you will choose

A product, company, website or event can not exist without a name.

You will have to find a name that:

  • will drive all your communication;
  • differentiate themselves from competition and
  • will bear a certain image.


To miss the choice of the name can be fatal to you.

Some examples of misfires: MR2 (merdeux in french or bullshit…) for an automobile brand at Toyota, KOLEOS by Renault,  PAJERO (translation from Spanish: wanker) by Mitsubishi, KINKI Nippon Tourist Company ( The Japanese company chose to change its name after discovering why so many Americans were interested in the agency’s sex tourism opportunities …). Some florileges also in terms of logos, but I may have ideas misplaced:





Some recommendations:

  • – share with your entourage the name or the logo found. An outside look may prove useful to avoid making mistakes.
  • – If your products or services are intended for export, make sure that the name you have chosen has no other meaning in another language. You can, for example, use Google Translator ( and ask it to detect the language to translate.