When you create your logo, you will often associate one or more colors with it. But what color to choose? Is it the right choice? Does the right message pass through our choice of color? Can we choose the red color for a balneotherapy resort?
Let’s see below, the hidden meaning of colors:
Red: Red is a color that has temperament. It can symbolize several contradictory values at the same time as love and hate, life and death. It also represents passion, temptation, fire, blood, interdict, emotion, anger, aggressiveness, strength, power, power, luxury, energy, perseverance, Combat and determination.
Blue: The blue color reminds us first of all nature and the infinite since it makes us think directly to the sea and the sky. Blue is a color that symbolizes peace, calm, serenity, freshness but also sensitivity.
Green: Green is a color that reminds one of grass. This is why it represents naturalness, balance, permission and freshness, but it can also symbolize happiness, harmony, success, energy, optimism, youth, calmness and serenity.
Yellow: Yellow is a cheerful, lively color that represents joy, energy, tonicity and dynamism. It can also symbolize gentleness and intelligence. It also refers to wealth and opulence when the yellow color approaches the color of gold.
Brown: The color brown is a color that makes us think of the earth, the trunks of the trees and even the fur of some animals. It therefore refers to the animal and plant world. That is why the chestnut symbolizes values like naturalness, rusticity, solidity, stability, warmth, comfort but also softness and confidence.
Orange: Orange color is a very bright color that symbolizes values such as audacity, intelligence, loyalty, trust and mistrust at the same time although these are conflicting values. It also represents heat, energy and radiation.
Rose: The color pink is a color that symbolizes rather positive values like innocence, sweetness, romance, sweetness. It is a very feminine color. This color can also represent calm, peace, serenity, tranquility and confidence.
Violet: Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. It also symbolizes freshness, purity, peace and luxury.
Black: Black is a dull color that symbolizes rather negative values. Black makes us think of fear, anxiety, the unknown, loss, emptiness and death. It can also be a sign of elegance.
White: The white color mainly represents positive values such as purity, balance or innocence. It also reminds us of calm, peace and serenity.
Gray: The gray color represents rather negative values since it is a dull color. It symbolizes sadness, depression, disarray, solitude and monotony.